Every stop is a free-to-attend, three-day festival with registration required for entry — and a powerful standalone media platform. Attendance, reach and media figures below are planning targets or modelled projections per stop.
target registered visits across three event days
unique people reached by the stop campaign (paid + organic)
ad & content impressions across TikTok, Meta, YouTube, Google
livestream & VOD views (30-day window)
earned-media reach: host-city PR, local & sector press, TV
estimated gross media value per stop, calculated at 100% share of voice
core audience age band, Gen Z and young millennials
target markets for the 2027 season
Attendance is a planning target, not a guaranteed minimum. Actual attendance may vary depending on location, venue capacity, programme, weather and local promotion. Media figures based on a €10k per-stop paid campaign; valuation at benchmark market CPM rates. Full methodology on request.
From city-centre squares to landmark stadium precincts. May–September 2027. Seven target markets.
Three days · BMX Freestyle Park · Men and Women · practice, qualification, finals and side events.
High-profile urban location: city-centre squares, event districts, waterfronts or stadium precincts. Minimum footprint approx. 3,000 m².
Free-to-attend with registration required for entry. Registration provides verified attendance data.
Professional multi-camera livestream plus VOD highlights, international rider field.
First host cities announced from Q4 2026; full calendar targeted for Q1 2027. The country list reflects markets currently in active discussions and is subject to change.
Riders, music and street culture — brought to high-profile urban locations and delivered over three days.
Men and Women · Equal prize money
Free-to-attend, high-footfall urban location, no ticket barrier
DJs, live acts and local artists, programmed with host-city partners
Dedicated activation space within the event footprint
Urban, young, mobile-first — and physically present for three days.
Discovers the event on TikTok/Instagram, shares it live, watches highlights afterwards.
Host-city residents plus regional day-trippers; families in the daytime, 16–34s at the finals.
Action sports sit at the intersection of streetwear, music, gaming, mobility and energy.
Registration provides verified attendance data and, where guests opt in, enables communication before, during and after the event.
Age profile: target audience model based on action sports event benchmarks; validated on-site at each stop via spectator survey and shared with partners in the post-event report.
Registration is required for entry, creating measurable touchpoints for guests who provide the relevant consent.
Registration confirmation with partner welcome offer
Pre-event communications — programme, riders, partner spotlight
Retargeting of registrants with your creatives
Pre-event contest: win VIP access, meet a rider
Digital wallet pass / QR badge carrying partner offers
Push & SMS during the day
On-site redemption tracking: QR scans, code use, footfall
Activation zone, stage moments, big-screen call-outs
Thank-you email with highlights — partner offer valid 14–30 days
Segmented follow-up with partner content
Survey results & brand recall in the partner report
Opt-in guest base retained for the next stop / 2028 season
Guest data remains with the Series. Partner communications are delivered through Series-owned channels only to guests who have provided the relevant marketing consent. The number of sends included in each tier is shown in the asset overview.
€10,000 paid media per stop, geo-targeted to the host region, plus organic and earned amplification.
Partner logos and messaging are embedded in campaign creatives from the teaser phase — your brand is visible weeks before the ramp is built.
Projections based on planned CPMs (TikTok €0.90 · Meta €3.00 · YouTube €4.00 · Display €1.50). Actual results may vary by market and platform. Unique net reach after cross-channel de-duplication: 2.6M per stop.
What equivalent exposure would cost at benchmark market rates — excluding activation, hospitality and content rights. Calculated at 100% share of voice.
Each partner receives a defined share of voice of this exposure (see tiers). Activation space, hospitality and content rights are valued separately at market rates.
Assets are guaranteed per stop and reported after each event.
| Asset | Title | Presenting | Premium | Official |
|---|---|---|---|---|
| Guaranteed share of voice across Series-controlled branding | 40% | 15% | 6% | 3% |
| Exclusive Title Partner status — “Series presented by …” | ● | – | – | – |
| Exclusivity | Exclusive title status | Category | – | – |
| Logo in paid campaign creatives (from teaser phase) | ● | ● | ● | ● |
| Activation zone in the event footprint | 100 m² | 50 m² | 20 m² | 10 m² |
| Hospitality / VIP guests per stop | 20 | 10 | 4 | 4 |
| Branded livestream segment (interview, feature) | ● | ● | ● | – |
| Content rights: video/photo pack, rider footage | Full | Full | Standard | Basic |
| Rider appearances, meet-and-greets and social content | ● | ● | – | – |
| Direct offers to registered guests (with opt-in) | 3 sends | 2 sends | 1 send | – |
| Lead generation: contests, on-site data capture, newsletter | ● | ● | ● | – |
| Post-event report with third-party media monitoring | ● | ● | ● | ● |
Rider appearances are subject to availability and approval. The number of partners in each category is limited and share of voice is guaranteed contractually.
Priced below assessed value: every tier delivers at least 1.4× its investment in assessed media, activation and hospitality value.
The valuation framework combines media exposure at benchmark market rates, tangible benefits at market value and clearly identified intangible benefits. A line-by-line valuation worksheet is available on request.
Buy one stop or the whole season. Unit price drops with commitment; exclusivity grows with it.
1 stop · 100% of unit price
One city, one weekend. Ideal for a market test or a local launch.
No series exclusivity
3 stops · 90% of unit price
A cluster of three selected markets or three stops within one priority region.
Category exclusivity in your stops
4–7 stops · 80% of unit price
Season-long presence across all contracted Series stops.
Series-wide category exclusivity for eligible tiers + right of first refusal for the 2028 season
| Season investment | Single Stop (1) | Regional (3) | Full Series (7) |
|---|---|---|---|
| Title Partner | — | — | €501,200 |
| Presenting Partner | €36,500 | €98,550 | €204,400 |
| Premium Partner | €12,000 | €32,400 | €67,200 |
| Official Partner | €3,500 | €9,450 | €19,600 |
Title Partner is offered exclusively with the Full Series package. Example investment shown for a full seven-stop season; fewer stops are priced pro rata at the Full Series unit rate.
Every contracted deliverable is measured and reported.
Within 21 days of each stop: on-site attendance count, campaign delivery (impressions, reach, CPM), stream analytics, earned-media coverage and AVE.
Independent press & broadcast monitoring per stop; logo-exposure valuation in the livestream via automated brand detection.
On-site spectator survey per stop: demographics, brand recall, purchase intent — shared as partner-level insight.
If delivered campaign impressions fall short of the contracted volume, the shortfall is re-delivered at the next contracted stop or through an agreed post-event campaign.
Developed by Urban Sports Foundation in partnership with Polish Champs Foundation.
BMX freestyle events delivered to date
Polish BMX Freestyle Championships organised annually
Polish Champs Foundation delivered BMX Freestyle Park at the 2023 European Games in Kraków, working directly with the UEC and national federations.
Q4 2026 — partner selection & category exclusivity locked · Q1 2027 — full host city calendar announced · May–Sep 2027 — up to seven stops across selected European markets · Q4 2027 — season report and right of first refusal for the 2028 season.